MISSION
, a broad term that refers to a person's poor health or the presence of a disease or ab-NORM-al condition. It can describe any kind of health problem, whether physical or mental.
ILLNESS
NORM-ISH is a media company that develops and distributes an educational series of accessible illness-focused books and videos available on YouTube and Tik-Tok, for children, teens and their caregivers.
NORM-ISH series intends to NORM-alize and destigmatize living with illness by empowering children and teens, their parents, caregivers, families, friends, classmates, and teachers through giving them straightforward facts and tools and helping them navigate the often overwhelming emotions and challenges in communication.
NORM-ISH series is unique because it
Promotes compassion for all individual experiences, feelings and needs.
Avoids imposing how a person should act and feel.
Avoids toxic positivity.
Avoids emphasizing bravery and specialness.
Increases public awareness that living with illness cannot be limited by labels that bring stigma, embarrassment, shame, isolation, and discrimination.
People living with illnesses face challenges that are not NORM-al, but they deserve a life without stigma and judgment.
