PEOPLE
share stories about their NORM-ISH life around the world no matter the language, culture, socioeconomic status, gender, or skin color.
Purple feels welcoming and neutral without making reference to any specific skin tone or race.
Lack of hair makes characters universal, without cultural and racial references and including people who may have lost their hair to medical conditions.
Stylized humanoids stand in as symbols for people, minimizing references to specific appearance or body image.
No mouth leaves emotions up to interpretation, allowing the audience to project their own feelings about a specific situation or fact, rather than being told how to feel.